Image: SIPSOPA (@sipsopa)
A closer look at brands with actual soul
Thirteen sections, one gallery
Delightful EmailsEmails you actually opened and read through. The language and layout feel incredibly considered.Scroll-stopping SocialsSocial graphics and formats that stop you, don't feel like algorithm food, and make you feel something.Mindreading UIUI and microcopy that make you feel seen, like someone anticipated what you needed.Fresh WebsitesImpossibly sharp websites you bookmark, stare at and play with.Infallible PsychCross-channel campaigns whose defining lesson is the consumer psychology connecting them.Unreal SwagMerch people actually want to keep because it feels thought through. Rare.Polished TypeTypographic treatments that look utterly delicious.Remarkable LogosLogos with a polished, classic feel that doesn't follow empty trends.Brilliant AdsAds that give people something to notice, feel, and remember about a brand.Out-of-the-Box PackagingPackaging you want to pick up, look closely at, and keep for a little longer.Memorable CopyHeadlines, landing pages, and little lines of copy that make you wish you’d written them.Unforgettable MovesPR gestures that show how closely a brand pays attention to the people it serves.Extraordinary RitualsFamiliar gestures and shared moments that give people something to look forward to.
Image: Lufthansa (@lufthansa)
Image: Le Labo
Image: Tasting Table
Image: Trader Joe’s
Image: Glossier
Image: Graza (photo @jeremyyappy)
Image: Rare Beauty
Image: Jeni’s Splendid Ice Creams
Image: One Kings Lane
Image: Marimekko
Image: Diptyque
Image: Les Composantes (Sézane)
Image: KIKO Milano
Image: Brightland
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