Effective October 30, 2026
These terms cover your use of brandinglessons.com and its memberships. Branding Lessons is published by Polaris Labs LLC, a Florida limited liability company doing business as Branding Lessons, 2619 Corvette Ln, Kissimmee, FL 34746 (“we”, “us”). By creating an account or buying a membership you agree to them.
Accounts
A free account needs a name and an email address. Keep your login to yourself; an account is for one person. You can close your account at any time from My Account or by writing to hello@brandinglessons.com.
Memberships and billing
Brand Builder is a subscription billed monthly or yearly at the price shown at checkout. It renews automatically at the end of each period until you cancel. Payments are processed by Stripe; we never see or store your full card number. Prices may change; we will email you at least 30 days before a change applies to your subscription, and you can cancel before it does.
You can cancel anytime from My Account. Your membership stays open until the end of the period you have paid for, and is not renewed after that. Refunds are covered in our refund policy.
If a renewal payment fails, we will try again over the following days and let you know by email. Member content pauses if the payment cannot be collected.
What you can do with the lessons
The writing, curation and design of Branding Lessons belong to Polaris Labs LLC. You may read, save and share links to lessons, quote short passages with a link back, and use the ideas in your own work and your team’s. Please don’t copy lessons wholesale, republish them, resell them, or share a member login.
The brand examples shown in each lesson belong to their owners and are credited and linked on every card. They appear for commentary and education. If you own an image and want a credit changed or the image removed, use the image credits and corrections page and we will act on it promptly.
The psychology in the lessons
Each lesson’s “psych of why it works” is our interpretation of a published finding applied to a brand example, with the source linked. It is not a measured result of that brand’s campaign, and it is not professional, legal or financial advice.
Acceptable use
Don’t scrape the site, try to get around the member gates, or use the site to break the law. We may suspend accounts that do.
Liability
The site is provided as is. To the extent the law allows, our total liability to you for any claim is limited to the amount you paid us in the 12 months before it. Nothing here limits rights you have under consumer protection law that cannot be waived.
Changes and law
We may update these terms; we will post the new date here and email members about material changes. These terms are governed by the laws of the State of Florida.
Questions: hello@brandinglessons.com.