Holiday gift boxes that greet the person who opens them
Brightland’s holiday boxes are printed with vintage botanicals, so there’s nothing to wrap. Inside, “Pour generously” greets the recipient.
What they did
Brightland’s new holiday boxes are printed with vintage botanical florals and fruit, so the box is the wrapping. Open it and the inner wall reads “Pour generously” in script above two olive oils and a fig balsamic vinegar. The box is designed to spare the giver the wrapping and greet the recipient, which builds brand affinity with both.
Let’s look at why this works
Create a free account to read this lesson’s takeaway and the psychology behind it. No payment card needed.
The psych of why it works
Free with an accountSteal the thinking
Members onlyCredits and sources
- Brand
- Brightland
- Image
- Brightland
- Industry
- Flowers and gifting · Food and drink
