A store opening dressed like the brand’s own floral prints
For its second store, in Tampa’s Hyde Park Village, Rifle Paper Co. filled the plaza fountain with flowers and set its logo in mosaic tile.
What they did
Rifle Paper Co. opened its second store, in Tampa, with a party. Velvet & Twine covered the plaza fountain in roses and oranges, the team screen printed live, and inside, the brand’s script wordmark is laid into the floor in mosaic tile. The opening brings the brand world into a physical space, which builds brand recognition in a new city.
Let’s look at why this works
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Rifle Paper Co.
- Image
- Rifle Paper Co. (florals by Velvet & Twine)
- Industry
- Books, media and stationery
