Ice cream posts that show the handwritten test samples
Jeni’s holiday flavor posts open on a glossy scoop, then cut to the test kitchen: a scale, pipettes and hand-labeled samples on parchment.
What they did
Jeni’s Splendid Ice Creams introduces each holiday flavor with a carousel that starts on a close-up of the scoop, then moves into the test kitchen. Black Tie Tiramisu shows the base on a scale and samples on parchment labeled by hand (“ladyfinger,” “cocoa extract”). The carousel is designed to show the care behind each pint, which raises its perceived value.
Let’s look at why this works
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Jeni's · Visit Jeni's
- Image
- Jeni’s Splendid Ice Creams
- Industry
- Food and drink
