Image: Loaf
Zero-noise, curated inspiration for brand builders
Thirteen sections, one gallery
Delightful EmailsEmails you actually opened and read through. The language and layout feel incredibly considered.Scroll-stopping SocialsSocial graphics and formats that stop you, don't feel like algorithm food, and make you feel something.Mindreading UIUI and microcopy that make you feel seen, like someone anticipated what you needed.Fresh WebsitesImpossibly sharp websites you bookmark, stare at and play with.Infallible PsychCross-channel campaigns whose defining lesson is the consumer psychology connecting them.Unreal SwagMerch people actually want to keep because it feels thought through. Rare.Polished TypeTypographic treatments that look utterly delicious.Remarkable LogosLogos with a polished, classic feel that doesn't follow empty trends.Brilliant AdsAds that become memorable because they break through the clutter.Out-of-the-Box PackagingBeautiful packaging that wows, across ecommerce and CPG.Memorable CopyGreat copywriting in titles, landing pages, ad punch lines, CTAs and more.Unforgettable MovesUnscalable public relations moves, like a CEO letter.Extraordinary RitualsCustomer experiences that turn everyday brand interactions into meaningful rituals.
Image: Kinedu
Image: Pickle
Image: Uncommon Goods
Image: The Browser Company
Image: Wyze
Image: Field Notes
Image: Violette_FR
Image: Hinge
Image: Van Gogh Museum
Image: IKEA
Image: Dove
Image: Saie
Image: Bodily
Image: Time Out Tokyo
Image: Poolsuite
Image: Starbucks
Image: Dairy Boy (@dairyboy)
Image: Jeni's
Image: Sézane
That’s all 23, for now. More arrive every week.
Start free. Keep the lessons that stick.
A free account opens every lesson in the gallery and brings the Brand Memo to your inbox each Sunday. Brand Builders also get the psych, Steal the Thinking and the bonus examples.