An iconic drink bottle shaped like the doll that inspired it
Most drinks need their label to be recognized. Yakult’s small hourglass bottle, inspired by a kokeshi doll, has changed little since 1968.
The branding lesson
Yakult has come in a small plastic bottle since 1968, an hourglass shape the brand says was inspired by the kokeshi, a traditional Japanese doll and lucky charm. Japan’s Good Design journal notes the bottle is easy even for small children and the elderly to hold, and lets drinkers control the flow.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Yakult · Visit Yakult
- Image
- Yakult UK; bottle: Amin · CC BY-SA 4.0 (bottle photo)
- Industry
- Food and drink
