The paper cup rim brought back for customers who missed it
Canadians rolled up the rims of their Tim Hortons cups every spring for decades. After years in the app, the paper rims are back for good.
The branding lesson
Every spring since 1986, Tim Hortons customers have rolled up the rim of their paper cup to see if they’ve won. The contest went digital-only during the pandemic. Paper rims came back in 2025, and for the 40th anniversary in 2026 the brand promised them “for years to come.”
Read the whole lesson, free.
Create a free account to open the takeaway and the psych of why it works on every card. No card needed.
The psych of why it works
Free with an accountSteal the thinking
Members onlyCredits and sources
- Brand
- Tim Hortons · Visit Tim Hortons
- Image
- Calgary Reviews · CC BY 2.0
- Found via
- Tim Hortons
- Industry
- Hospitality
