The young wine celebrating its birthday with a new artist
Beaujolais Nouveau opens on the third Thursday of November, and Georges Duboeuf announces each vintage with a poster by a new artist.
The branding lesson
Georges Duboeuf, who died in 2020, made the release of Beaujolais Nouveau an event, traveling every year to the United States and Japan to open the first bottles on the third Thursday of November. The house still announces each vintage with a poster by a different artist, from Jean Jullien in 2023 to Julien Colombier in 2026.
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The psych of why it works
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- Brand
- Georges Duboeuf · Visit Georges Duboeuf
- Image
- Les Vins Georges Duboeuf; poster: Julien Colombier
- Industry
- Food and drink
