Bottles that swapped the logo for shoppers’ first names
Coca-Cola put Australia’s 150 most popular first names on the front of its bottles, and shoppers queued at mall kiosks for cans with theirs.
The branding lesson
In 2011, Coca-Cola South Pacific put Australia’s 150 most popular first names on the front of its bottles and cans, in a new typeface drawn from the Coke script. Shoppers queued at traveling mall kiosks to print a can with any name and texted names onto the Kings Cross billboard in Sydney. It has since reached over 70 countries.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Coca-Cola · Visit Coca-Cola
- Image
- Mike Mozart · CC BY 2.0
- Found via
- The Coca-Cola Company
- Industry
- Food and drink
