A jam label that feels lettered by a grandmother’s hand
Bonne Maman is French for grandmother, and every jar names its fruit in lettering that looks handwritten, under a red and white gingham lid.
The branding lesson
Bonne Maman, a French term of endearment for grandmother, labels every jar in lettering that looks handwritten and closes it with a red and white gingham lid. Jean Gervoson and his wife, Suzanne, launched the brand in 1971, and on a supermarket shelf the jar still reads like one filled in someone’s kitchen.
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The psych of why it works
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- Brand
- Bonne Maman · Visit Bonne Maman
- Image
- TASTE (photo: Aaron Bernstein)
- Industry
- Food and drink
