Image: KLM (@klm)
Industry
Travel
Every lesson from travel brands, across all thirteen sections.
Thirteen sections, one gallery
Delightful EmailsEmails you actually opened and read through. The language and layout feel incredibly considered.Scroll-stopping SocialsSocial graphics and formats that stop you, don't feel like algorithm food, and make you feel something.Mindreading UIUI and microcopy that make you feel seen, like someone anticipated what you needed.Fresh WebsitesImpossibly sharp websites you bookmark, stare at and play with.Infallible PsychCross-channel campaigns whose defining lesson is the consumer psychology connecting them.Unreal SwagMerch people actually want to keep because it feels thought through. Rare.Polished TypeTypographic treatments that look utterly delicious.Remarkable LogosLogos with a polished, classic feel that doesn't follow empty trends.Brilliant AdsAds that become memorable because they break through the clutter.Out-of-the-Box PackagingBeautiful packaging that wows, across ecommerce and CPG.Memorable CopyGreat copywriting in titles, landing pages, ad punch lines, CTAs and more.Unforgettable MovesUnscalable public relations moves, like a CEO letter.Extraordinary RitualsCustomer experiences that turn everyday brand interactions into meaningful rituals.
That’s all 3, for now. More arrive every week.
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