Collectible flight gifts numbered to match the airline’s age
Since 1952, KLM has handed premium flyers Delft Blue houses filled with Dutch gin, and each October 7 a new numbered house joins the row.
The branding lesson
Since 1952, KLM has given premium passengers miniature Delft Blue houses filled with Dutch genever, a way around limits on passenger gifts. On intercontinental World Business Class flights, crew bring a tray of houses for each passenger to choose from, and each October 7 a new one is numbered to match the airline’s age.
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