A real guest review, rebuilt as a tiny handmade castle
Most travel brands quote reviews in text. Airbnb had a miniaturist rebuild one as a tiny castle, packed in a newspaper-lined suitcase.
The branding lesson
Airbnb worked with creator @dorque.world, who built a grey castle diorama inside a newspaper-collaged suitcase from a real guest review, then “packed the whole castle to go.” The post closes on a question for viewers: “Be honest: would you have opened the curtain?”
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The psych of why it works
Free with an accountSteal the thinking
Members onlyThe original
Members onlyThe post as it ran, with its full caption. Kept whole, uncropped, for Brand Builders to use as a reference.
Credits and sources
- Brand
- Airbnb · Visit Airbnb
- Image
- Airbnb
- Industry
- Travel
