An unboxing page that makes every dog employee of the month
Most subscription boxes just list what’s inside. BarkBox’s July page staged an “Office Dog Takeover” and let owners promote their own dog.
The branding lesson
BarkBox’s July digital unboxing page stages an “Office Dog Takeover.” A “Message From Our CEO” begins “Every dog has a job here,” then lists official roles such as “Director of Zoomies” and “Garbage Inspector.” Owners can upload their dog’s picture for a personalized Employee of the Month photo, so their pet joins the staff.
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The psych of why it works
Free with an accountSteal the thinking
Members onlyCredits and sources
- Brand
- BarkBox · Visit BarkBox
- Image
- BarkBox
- Industry
- Pets
