A signature espresso named after a long-gone beauty parlor
Most coffee blends are named for origins or flavor notes. Stumptown’s Hair Bender is named for the beauty parlor its first café replaced.
The branding lesson
Stumptown’s signature espresso blend is called Hair Bender, and the product page explains why: “Hair Bender takes its name from a long-shuttered beauty parlor that once housed the first Stumptown café.” That café opened on Portland’s Division Street in 1999, and the parlor’s original sign still hangs in the brand’s hometown roastery.
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