A careers page in the same playful voice as the drink labels
Most careers pages read like a policy manual. innocent’s promises new hires “the opportunity to put fruit puns into presentations.”
The branding lesson
innocent’s careers page opens with a letter-spaced “welcome” over a cloudy sky. Its founding story follows: at a small West London music festival, three friends asked drinkers to bin their empties under “yes” or “no” to “should we give up our jobs to make these smoothies?” The perks include “the opportunity to put fruit puns into presentations.”
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The psych of why it works
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- Brand
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