A gelatin box with a maze to solve while it sets
Gelatin takes hours to set. Wobble’s box gives buyers a hand-drawn maze for the wait, headed “While You Wait” on the side panel.
The branding lesson
Wobble’s grass-fed gelatin mix pairs a giant rounded wordmark with a glossy molded jelly. Because gelatin takes hours to set, the side panel is a hand-drawn maze headed “While You Wait” that ends in “Share How You Wobble.” Dieline singled out the name: “you can feel it jiggle as soon as the name comes out of your mouth.”
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Wobble
- Image
- Benita Studios (@benitastudiosnyc)
- Found via
- Snaxshot
- Industry
- Food and drink
