A jeweler’s maze-like emblem logo that tells her story
Most jewelers sign their boxes with a monogram. Nayla Arida’s emblem is two maze-like doves carrying a branch, made for her return home.
The branding lesson
Jeweler Nayla Arida left Beirut as a child and returned 25 years later. Her identity by Creative Nights centers on a maze-like emblem of two turtle doves carrying a branch, blind-debossed into orange stock, foiled in gold on faceted boxes and pressed into pale blue cards.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Nayla Arida
- Image
- Creative Nights (via Visuelle)
- Found via
- Bounty Hunters
- Industry
- Fashion and accessories
