Out-of-the-Box Packaging Extraordinary Rituals Flowers and gifting

Flowers the recipient finishes arranging at home

Bloom & Wild posts bouquets flat and in bud through the letterbox, stems in water, with arranging tips inside. They open over two days.

Bloom & Wild letterbox flowers in a kraft box tied with a green ribbon, the bouquet peeking out of the open end — Image: Bloom & Wild

The branding lesson

Bloom & Wild sends flowers in a slim box that slides through the letterbox, packed flat and in bud with the stems in water. Flower food and the florists’ arranging tips come inside, so the bouquet is arranged at home and opens over two days.

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Credits and sources

Brand: Bloom & Wild
Image: Bloom & Wild
Industry: Flowers and gifting

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Flowers the recipient finishes arranging at home

The branding lesson

The psych of why it works

Steal the thinking

Credits and sources

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