Followers suggest names for new sodas and vote on the packs
New soda flavors usually come out of a lab. Vimto previewed two on Instagram, asked followers to name them and let them vote on the bottles.
The branding lesson
In February 2026, Vimto launched its Fans’ Edition range after taking development straight to its Instagram followers. They previewed two new flavors early, sent in name ideas and voted on the final pack design, and the bottles reached UK shelves as Pina Guava and Sunset Papaya-dise.
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The psych of why it works
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