An Advent calendar with a tiny jar of jam for every day
Most Advent calendars hold chocolate. Bonne Maman’s hides a one-ounce jar of jam for each day, and it tends to sell out before December.
The branding lesson
Bonne Maman’s US Advent calendar, now in its 10th year, opens like a pair of French-inspired doors onto 24 numbered mini boxes, each wrapped in its own festive paper. Inside each box is a one-ounce jar of jam or spread with a gingham lid, so the countdown to Christmas tastes different every morning.
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The psych of why it works
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- Brand
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