A sunscreen website in character all the way to the footer
Most website footers are small print. Vacation’s asks “See a spot for your ad?” in the voice of an imaginary 1980s leisure corporation.
The branding lesson
Vacation sells sunscreen as an imaginary 1980s leisure corporation, and its website never breaks character. Photos carry numbered figure captions like “People swimming in the pools,” the footer asks “See a spot for your ad?”, and shoppers can claim an honorary role with an “Impressive eggshell (virtual) business card with Garamond typeface.”
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The psych of why it works
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- Brand
- Vacation · Visit Vacation
- Image
- Vacation
- Industry
- Beauty and personal care
