Hosting fans’ weddings with a bouquet of sauce packets
Taco Bell’s Las Vegas Cantina has a wedding chapel where fans marry holding a bouquet of sauce packets. Over 60 couples did in year one.
The branding lesson
At its Las Vegas Cantina, Taco Bell runs a wedding chapel where fans can get married. In 2018 the package included a sauce packet wedding bouquet, a Taco Bell garter and bow tie, “Just Married” t-shirts and a Cinnabon Delights Wedding Cake, and over 60 couples tied the knot there in the chapel’s first year.
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The psych of why it works
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