Playful product names listed beside precise model codes
Most electronics stores sell by spec. Teenage Engineering’s store lists codes like EP-1320 beside a product called “life is fantastic!”
The branding lesson
Teenage Engineering’s online store writes most product names in lowercase and keeps the copy spare. Precise model codes such as “EP-1320 medieval” and “K.O.-SIDEKICK” sit beside names like “medieval quilt bag” and “beat makers pack,” and the EP-35 is sold simply as “life is fantastic!”
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