Short films scripted from single customer posts
Most brand films start in a writers’ room. KFC Malaysia started with three tweets and two Facebook comments, and shot each as a short film.
The branding lesson
In January 2019, KFC Malaysia and its agency Naga DDB Tribal combed thousands of social media mentions of the brand and picked five posts: three tweets and two Facebook comments. Each became a short film in the “KFC Original Series,” in genres from romance and sci-fi to adventure and coming-of-age.
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The psych of why it works
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- KFC Malaysia · Visit KFC Malaysia
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