Thousands answer a beloved puppet’s simple check-in
Elmo posted on X, “Elmo is just checking in! How is everybody doing?” Thousands replied candidly, and Elmo said he was glad he asked.
The branding lesson
On January 29, 2024, Elmo’s account on X posted one plain line: “Elmo is just checking in! How is everybody doing?” Thousands of people replied, many candidly. The next day Elmo answered, “Wow! Elmo is glad he asked!”, and Sesame Street replied with a link to emotional well-being resources from Sesame Workshop.
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The psych of why it works
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