A bakery’s wordmark lettered in a six-year-old’s hand

At Jolene, a bakery and restaurant in north London, the name is written in the hand of designer Frith Kerr’s then six-year-old son. Owner Jeremie Cometto-Lingenheim had asked for a logo that would “look naive, almost childish,” for food rooted in farming that preserves “the soil for future generations.” The lettering runs across the daily menu, totes, carrier bags and curtains.