A locations page where every café lives in its own era
Most restaurant groups list addresses and hours. Dishoom gives each café an era: Kensington is 1940s jazz, Carnaby 1960s beat bands.
The branding lesson
Dishoom’s locations page opens on one line: “Every Dishoom begins with a story, a founding myth, deeply rooted in Bombay history or culture.” Each café’s listing names its era, and its own page tells the full myth: Kensington is 1940s Art Deco and jazz, Carnaby the 1960s beat bands, Glasgow 1950s “Bombay Noir.”
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The psych of why it works
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