Raised serif letters molded into a candle’s ceramic cup
Les Composantes, Sézane’s home line, pours its candles into glazed ceramic cups with “FEU DE VIE” raised in stacked serif capitals.
What they did
Sézane’s home line, Les Composantes, pours its candles into glazed ceramic cups. The name “FEU DE VIE” is molded into the clay in stacked serif capitals, so the letters catch the light and stay once the wax has burned down. The cup is designed to be kept, which keeps the brand on display at home.
Let’s look at why this works
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The psych of why it works
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- Brand
- Sézane · Visit Sézane
- Image
- Les Composantes (Sézane)
- Industry
- Home and interiors
