A careers page that dares visitors to leave
Most careers pages open with a warm welcome. Oatly’s opens with a warning in huge type and a button marked “No, get me out of here.”
The branding lesson
Oatly’s careers site opens on a gate: “! ENTERING THIS SITE MAY LEAD TO A POSSIBLE CAREER WITH OATLY !” An advisory says the site “may be too intense for some, and not intense enough for others.” Beside the jobs button sits another, “No, get me out of here,” which plays a short film about the brand.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Oatly · Visit Oatly
- Image
- Oatly
- Industry
- Food and drink
