A mascara promise exaggerated to the size of a bus
Maybelline promoted Sky High mascara with a London bus and an Underground carriage wearing enormous false lashes, wand and all.
The branding lesson
Maybelline New York promoted Sky High mascara with CGI clips of a London Underground carriage and a red double-decker bus fitted with enormous false lashes. Both drive beneath a giant mascara wand, as if they were being made up.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Maybelline New York
- Image
- Maybelline New York (via Brands Vietnam)
- Found via
- Maybelline New York
- Industry
- Beauty and personal care
