Co-op made a brand film in which every frame is a real till receipt, printed on thermal paper and shot in stop-motion, 899 of them in all. The curling strip shoppers get at checkout carries a story about the people who own the shop.
The takeaway
The takeaway in two sentences, written to you, so you can carry it into your own brand work.
free, with an account
Read the whole lesson, free.
Create a free account to open the takeaway and the psych of why it works on every card. No card needed.
A one-line definition of the principle, in plain words.
Why it works in this case, applied to what the brand did, with the scientific study behind it linked underneath for anyone who wants to read the source.
