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An app icon dressed as a disco ball for a 20th birthday

Spotify · Tech and apps

Spotify dressed its app icon as a glittering disco ball for its 20th birthday, and answered the fans who complained in character.

Image: Spotify (via 9to5Mac)

The branding lesson

For a limited time in May 2026, the Spotify app icon became a three-dimensional dark green disco ball with a shimmering finish, alongside the “Spotify 20” retrospective. When some fans complained, Spotify answered in character: “Alright, we know glitter is not for everyone. Our temp glow up ends soon.”

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Credits and sources

Brand: Spotify
Image: Spotify (via 9to5Mac)
Found via: Mediaweek
Industry: Tech and apps

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