A sticker on every pot naming the person who made it
A small sticker on each Lush pot shows a cartoon portrait of the compounder who whipped up that batch, next to the date it was made.
The branding lesson
Each Lush pot carries a small sticker with a cartoon portrait and the name of the compounder who made that batch, plus the date it was made and when to use it by. In Lush’s words, “every product can be traced back to the person who whipped up the batch.”
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The psych of why it works
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