Hand-painted signs that make a national chain feel local

Most grocery chains hang printed signs. At the Rockridge, Oakland Trader Joe’s, a sign artist paints every board, aisle marker and price.

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Most plant shops say “bright indirect light.” The Sill’s quiz asks where the plant will live, from a “low-light corner” to a sunny window.

Most error pages apologize. The Natural History Museum’s paired a stegosaurus skeleton with “That page may have evolved or become extinct.”

Each tombstone in Ben & Jerry’s Flavor Graveyard carries a rhyme. Dastardly Mash’s reads: “Some say that raisin, / Caused its demise.”