A bakery’s initial, traced by hand into every loaf

Before each round loaf goes into the oven at Poilâne, a blade cuts a large P into its floured top, for the family name and for “pain.”

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Super Studio drew Rose Bakery a compass with R, O, S and E in place of the four directions, then stamped its packaging with stale bread.

Most grocery chains hang printed signs. At the Rockridge, Oakland Trader Joe’s, a sign artist paints every board, aisle marker and price.

On Diptyque candles, the letters of Cypress and Sandalwood climb like tree trunks, while the letters of Gardenia and Roses open like petals.