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Extraordinary Rituals Out-of-the-Box Packaging Grocery and retail

A New Year fortune can with a collectible lucky charm inside

MUJI · Grocery and retail

Each New Year, MUJI’s Fortune Can holds a voucher and a handmade lucky charm. The 2026 designs included a Miharu papier-mâché horse.

MUJI's 2026 Fortune Can with a gift card voucher, the charm leaflet and a painted horse charm — Image: MUJI

The branding lesson

Every New Year, MUJI sells the Fukukan, a Fortune Can holding a voucher and one handmade lucky charm from a regional Japanese craft maker. The 2026 set offered seven designs, mostly horses for the zodiac year, including a Miharu papier-mâché horse made in Koriyama.

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Credits and sources

Brand: MUJI
Image: MUJI
Industry: Grocery and retail

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