Smoothie bottles wearing tiny hats fans knit for charity
Since 2003, volunteers have knitted woolly hats for innocent’s bottles, from strawberries to aubergines. Each one sold gives Age UK 30p.
The branding lesson
Since 2003, innocent drinks has asked volunteers to knit tiny woolly hats for its smoothie bottles for The Big Knit, from strawberries to aubergines, and gives 30p to Age UK for each hatted bottle sold. The copy stays in character with lines like “you’re a real purl.”
Read the whole lesson, free.
Create a free account to open the takeaway and the psych of why it works on every card. No card needed.
The psych of why it works
Free with an accountSteal the thinking
Members onlyCredits and sources
- Brand
- innocent drinks
- Image
- innocent drinks
- Industry
- Food and drink
