A gift guide sorted by the people on your list
Most gift guides sort by price. Great Jones sorts by people, like “the pal who is ‘too busy to cook’” and “your work bestie.”
The branding lesson
Great Jones files its online gift guide under “For…” headings that sound like the people on a shopper’s list: “For the pal who is ‘too busy to cook’,” “For the sister with ‘main character energy’,” “For your work bestie.” Under “For a loving parent,” the $120 Hot Dish gets one line: “Fact: moms love our casserole dish.”
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The psych of why it works
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- Brand
- Great Jones · Visit Great Jones
- Image
- Great Jones
- Industry
- Home and interiors
