A magazine’s first homeware line, announced as a move-in
Glassette announced its first homeware line with a red street poster made of cut-out cushions and lamps: “Glassette’s MOVING IN”.
The branding lesson
Glassette, the design publication, teased its first homeware collection with a red street poster built from cut-out cushions, lamps and plates, reading “Glassette’s MOVING IN” beside a QR code. Macro crops of stripes and checks came next, then the reveal: “You asked, we delivered.”
Read the whole lesson, free.
Create a free account to open the takeaway and the psych of why it works on every card. No card needed.
The psych of why it works
Free with an accountSteal the thinking
Members onlyCredits and sources
- Brand
- Glassette
- Image
- Glassette
- Industry
- Home and interiors
