A script wordmark first written out by a bookkeeper
In 1886, bookkeeper Frank M. Robinson named Coca-Cola, sure that “the two Cs would look well in advertising,” then wrote the name in script.
The branding lesson
The flowing Coca-Cola wordmark began with Frank M. Robinson, partner and bookkeeper to the drink’s creator, John S. Pemberton. Robinson suggested the name in 1886, reasoning that “the two Cs would look well in advertising,” and experimented with writing it in Spencerian script, the penmanship of the day. The company adopted it by unanimous consent.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Coca-Cola · Visit Coca-Cola
- Image
- Boston Cooking School Magazine, 1913; bottles: Shahroozporia · Public domain (ad), CC0 (bottles)
- Found via
- The Coca-Cola Company
- Industry
- Food and drink
