A party game hidden inside a jar of holiday mayonnaise
Cards Against Humanity’s Sant-O-Naise is an eggnog-flavored mayo “for ho-ho-horrible people,” with 30 game cards dropped inside the jar.
What they did
Cards Against Humanity packed 30 new cards into Sant-O-Naise, an eggnog-flavored “jolly holiday mayonnaise for ho-ho-horrible people.” To play, buyers dig the cards out of the jar. The label, with snow-capped lettering and a cartoon Santa, tells the joke on the shelf, and food creators posted videos of the dig, which earned the brand word of mouth.
Let’s look at why this works
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Cards Against Humanity · Visit Cards Against Humanity
- Image
- Cards Against Humanity (@cardsagainsthumanity)
- Found via
- Sooziethefoodie on Instagram
- Industry
- Books, media and stationery · Food and drink
