A grocery flyer crossword two friends can solve together
Trader Joe’s Fearless Flyer crossword now runs online, with an Assist button for stuck clues and a way to invite a friend to solve it live.
What they did
Trader Joe’s put the crossword from its free Fearless Flyer online for the Thanksgiving issue. An Assist feature helps with stubborn clues, and a Play Together button lets a second puzzler fill in answers in real time. The feature is designed to make the Flyer something friends do together, which builds loyalty to the brand.
Let’s look at why this works
Create a free account to read this lesson’s takeaway and the psychology behind it. No payment card needed.
The psych of why it works
Free with an accountSteal the thinking
Members onlyCredits and sources
- Brand
- Trader Joe's · Visit Trader Joe's
- Image
- Trader Joe’s
- Industry
- Grocery and retail
