A Friendsgiving pie tour baked with one brand’s olive oil
Graza asked bakeries in Brooklyn, Nashville and Chicago to bake limited pies with its olive oil and potato chips, sold while supplies last.
What they did
Graza’s Friendsgiving Pie Tour stops at a different city’s favorite bakery. Pies ’n’ Thighs in Brooklyn topped a Millionaire Pie with Graza’s sea salt chips dipped in chocolate, and Bang Bang Pie in Chicago baked a brownie pie in an olive oil chip crust. Each stop introduces Graza to a bakery’s regulars, which builds brand awareness city by city.
Let’s look at why this works
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Graza · Visit Graza
- Image
- Graza (photo @jeremyyappy)
- Industry
- Food and drink
