Sunglasses tinted to match a favorite blush shade
Rare Beauty and Warby Parker made five limited-edition frames, each colored after a Soft Pinch blush shade such as “Worth” and “Faith.”
What they did
Rare Beauty and Warby Parker released five limited-edition frames, each colored after a shade of Rare Beauty’s Soft Pinch Liquid Blush: deep berry lenses for “Faith,” a rosy frame for “Worth.” Rare Beauty sells them as sunglass and blush bundles, so a shopper can wear the same pink twice, which builds sales for both brands.
Let’s look at why this works
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Rare Beauty
- Image
- Rare Beauty
- Industry
- Beauty and personal care · Fashion and accessories
