A sour cream tub with a space to write what’s inside now
In Mexican kitchens, a Lala crema tub often holds beans or salsa. Lala’s “Mexiconteiners” add a space to write what’s really inside.
What they did
Grupo Lala redesigned its crema tubs around a common habit in Mexican homes: once the cream is gone, the tub stores leftovers, and the opaque plastic hides what’s inside. The “Mexiconteiners,” created with Zurda México and Conciergency, add a space to write the contents. The redesign keeps the Lala tub useful in the fridge, which builds brand visibility at home.
Let’s look at why this works
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The psych of why it works
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- Brand
- Lala
- Image
- The Dieline
- Industry
- Food and drink
