A felt squirrel who writes the brand’s holiday wishlist
Marimekko’s felt squirrel Kurre posts her own holiday wishlist: “The Gratha bowler with the charm. You need the charm.” Then come the mugs.
What they did
Marimekko handed its holiday season to Kurre, a costumed felt squirrel who writes in the first person. Her wishlist post opens “Kurre here. It is now November, so I have prepared my wishlist. You may copy.” She poses with Unikko mugs and fronts the holiday edit. Kurre gives the gift season a recognizable voice, which builds brand affinity.
Let’s look at why this works
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The psych of why it works
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- Brand
- Marimekko
- Image
- Marimekko
- Industry
- Fashion and accessories · Home and interiors
