Eyeshadow shades renamed after the small wins of a good day
Tarte relabeled its Tartelette in Bloom palette with tiny joys, like “getting paid early” and “a short line at mimi’s yogurt.”
What they did
Tarte posted its Tartelette in Bloom eyeshadow palette and relabeled each pan as a small win, like “a promotion” and “plans getting cancelled.” The real shade names stay printed underneath, and the caption asks followers which shade they’re dipping for. The post is designed to spark comments, which builds engagement for the brand.
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The psych of why it works
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