A frame fit for everyone whose glasses always slip
Most frames come in one size. Warby Parker makes five widths, plus a Low Bridge Fit for glasses that “consistently slip down your nose.”
The branding lesson
Warby Parker’s More Widths page offers customer-favorite frames in five widths, from extra narrow to extra wide. Its Low Bridge Fit page names the tell plainly: “if your glasses consistently slip down your nose.” Those frames get larger nose pads, lenses tilted away from the cheeks and slightly arched arms, and some also come as sunglasses.
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The psych of why it works
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Members onlyCredits and sources
- Brand
- Warby Parker · Visit Warby Parker
- Image
- Ajay Suresh · CC BY 2.0
- Found via
- Warby Parker
- Industry
- Fashion and accessories
